The many ways to market your home starts with my company’s name, Coldwell Banker. As much as I'd like to take all the credit, they deserved a lot of credit for getting as many buyer's eyes to your home.
It is well known name. They have deep pockets and lots of techies behind the scene that makes sure the company’s name goes out to the public and be well known.
That they have done… and some!
With their Strategic Marketing and Online presence all around the world, they have built themselves to be the largest in the world and have a well-proven track record.
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Locally, Regionally, Statewide, Nationally and Internationally, Coldwell Banker has consistently, year-in and year-out, outproduce any other real estate company.
Of course, they don’t dominate all markets, but they do very well in almost every market.
Check out these figures:
Our parent company, NRT LLC, has been the #1 real estate company in the US for 22 straight years.
Based on the closed sales volume of real estate brands from Metrolist for El Dorado, Placer, Sacramento and Yolo Counties from January 1, 2018 through December 31, 2018 and reported on January 15, 2019, Coldwell Banker was #1 in Sacramento.
We have a wide reach with offices in El Dorado, Sacramento, Placer and Nevada Counties and many more in the different counties towards the Bay Area.
This is just the beginning of the many ways to market your home for max exposure. I can talk all day about what Coldwell Banker has achieved and what it means to you, but there are other topics we must talk about, which will contribute in maximizing the exposure of your home to potential buyers.
Looking at the figures below, it’s clear where we have to concentrate our efforts to get your home in front of the most number of buyers.
Where buyers search for homes:
Online = 93%
Real Estate Agent = 86%
Mobile Site and Apps = 73%
Open House = 53%
Yard Sign = 46%
Online Video = 37%
Print Newspaper Advertisement = 13%
How they found the home they ultimate bought:
Internet = 50%
Real Estate Agent = 28%
Yard Sign = 7%
Friend, Neighbor or Relative = 7%
Home Builder or Their Agent = 5%
Directly from Sellers = 3%
Print Newspaper Advertisement = 1%
With the internet being the #1 source of where buyers search and ultimate buy, Coldwell Banker has bought into this wholeheartedly and is the #1 Brand Online as the most visited.
They’ve embraced Social Media marketing as well with over 500,000 followers across all social media platforms.
Their Internet marketing reaches buyers from all over the world by syndicating their websites to as many as 700+ partner websites.
When we market your home for maximum exposure to potential buyers, we’re going to get calls on your home. What do we do with the potential buyers who calls in?
Do you know that most agents don’t call those leads back? It’s mostly because they don’t get notification when potential buyers call.
Introducing our InTouch technology. I will get a call, a text and an email once someone inquires about your home. No way I’m going to miss that lead call when I get 3 types of notification.
Believe it or not, we are still talking about what my company does to market your home for max exposure. I have not talked about what I do yet, but it’s coming soon!
What Coldwell Banker does for you is to hit marketing from many different angles, because selling your home is a very serious business for us.
We’ll use a combination of traditional AND cutting-edge marketing including:
However, the BEST advertising for your home - bar none - is pricing your home properly.
Since this is about what me and my company will do to market your home, we’ll touch on pricing a bit and how we can use it to help market your home best.
By pricing your home a little less than market value (based on market facts), we can create an auction effect, which will lead to multiple buyers fighting over your home. By having multiple offers, we can drive the price of the home higher.
One of the advantages of being a large company is that we have more resources. One such resource is our relocation department, Cartus.
They have an affinity partnership with the USAA network with thousands of military members, as well as 25+ companies who go through Cartus to move their member employees throughout the country.
The agent who can access these buyers from our relocation department has to be a relocation specialist, which I am happy to say that I am one.
Another company they have an affinity partnership with is a Rent-To-Own company, HPA (Homepartners Of America). They buy homes for qualified applicants who will first lease it from them while they work on their credit, save up for their down payment, etc. Those renters, once they have worked on improving their credit and saved enough for their down payment, will then purchase the home from them.
To you, however, it’s just a regular buyer who will buy your home and they deal with the lessee on their own. You have absolutely no part in that.
The most recent partnership they did is with the Turnkey program with Amazon, where Amazon gives an incentive to buyers after closing.
These are just more ways to get more buyers for your home.
With all of what Coldwell Banker does for you, you may start wondering what do I do to market your home.
Simple answer - A LOT!
Coldwell Banker will get buyer’s eyes to look at your home. But getting them to take the next step takes an entirely different strategy. This is where my experience comes in for your benefit.
Here is some of what I do (I reserve the more important stuff for when we meet)...
All of the many ways and effort I take to market your home will expose your home to many buyer’s eyes, but it’s a different story altogether to get them to actually come and view your home and another story still to get them to take the next step and make an offer.
This is the part where my efforts, strategy and experience will shine for you.
Contact me to find out more about my Transparent Maximum Marketing at (916) 934-3146 or email at Rico.Castillo@CBNorcal.com.
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